A Blue Egg Corporation - From Asthma to Creating a Global Brand
This episode is brought to you by Sendlane. The COVID pandemic caused a lot of people to feel trapped at home, putting a lot more focus on the needs inside a house. That's where A Blue Egg Corporation comes in, says Robin Wilson, chairman and founder of the holding company for real estate, design, and licensing. Robin's childhood was spent fighting off a slew of allergies, a challenging situation that she'd later use to her advantage in her career. After starting in the corporate world, she shifted to real estate development and project management. Robin says she's found resilience and empathy through a network of friends who offer constant reassuring words. "Don't look at other people - run your race," she says. "Set a goal for yourself. Whatever that goal may be, it may be that you don't want to have any debt in one year. It may be that you want to have enough money to go on a vacation or have a certain amount of money in your bank account if that is your goal. Work toward your goal." In Part 1, Robin talks about: * Gratitude to his friends and family who invested in his company and trusted him to use the money wisely. * How her childhood allergies affected her career path. * Why she pivoted into real estate. * Why "resilience" and "empathy" are keywords to her. Join Ramon Vela and Robin Wilson as they break down the inside story on The Story of a Brand. For her book, “Clean Design: Wellness for Your Lifestyle,” visit Amazon. For more on A Blue Egg Corporation, visit: https://ablueegg.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story