Michael Ventura: How to Apply Empathy to Tough Business Challenges

How do we apply empathy to solve tough business challenges? Taking the time to gather empathic insights might seem like it’s slowing you down, but doing so can actually help you solve the right problems, exceed your goals, and accelerate growth. In my conversation today with Michael Ventura, you will hear fascinating stories about how he creatively gathered empathic brand insights for clients like GE and Levi’s. Michael cites actual business improvement and market share growth by encouraging his clients to think creatively and take a risk in being willing to diagnose the larger context in totally unique ways. We also touch on the 7 archetypes of empathy, and how understanding how you shift gears between them can help you connect better with customers and colleagues. Key Takeaways:You can’t understand what you don’t see.Taking an empathetic approach will help to solve business problems through creativity and compassion.The best brands act like magnets - they attract like minded individuals, and repel those to whom the brand doesn’t fit. "It's only in the application of empathy that the rubber meets the road - that we can start to build deeper relationships, and that we can start to truly see the world from different perspectives." —  Michael Ventura About Michael Ventura:Founder of Sub Rosa, Author of Applied EmpathyMichael Ventura is a leader, practitioner, and educator pursuing positive transformation.Michael’s work inspires us to feel, think, and act with greater curiosity, and a willingness to deepen our understanding of the nuanced perspectives that influence our lives. His study and practice of modern leadership draws from ancient wisdom to bring about new skills and adoptable behaviors that are thoughtful, provocative, and personal.Over the past two decades, Michael has worked closely with some of the world’s foremost leaders to incite growth and catalyze change. Concepts and tools from his first book, Applied Empathy (Simon & Schuster) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration.A dynamic speaker and facilitator, Michael has shared his work as an advisor to a variety of public and private boards, as well as prestigious institutions such as Princeton University and the United States Military Academy at West Point. An ardent steward of self development practices, Michael is frequently engaged as an advisor to leaders seeking personal and professional growth. Connect with Michael:  Website: https://syndicate-subrosa.com/LinkedIn: https://www.linkedin.com/in/michael-ventura-614ab/ Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

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Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.