067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the significant impact of subscription management systems and automation for business efficiency.  Dr. Myers offers invaluable insights from her research on digital strategies, emphasizing the necessity of proactive innovation and customer-centric approaches. Tune in for a blend of humor, heartfelt stories, and profound business insights. If you would like a deeper dive into certain features from this show, message Nat with your top requests, and if you are a Salesforce Commerce Cloud customer, partner, or expert interested in being a guest on the show, include this in your message.  Show Highlights: The supportive Salesforce community, known as Ohana, and its impact on Dr. Myers' professional journey. Importance of maintaining and innovating e-commerce and self-service portals to stay competitive. The critical role of subscription management systems and automation in enhancing business efficiency. Real-world examples of cost savings and strategic benefits from leveraging Salesforce’s B2B Commerce licenses. Customer-centric strategies and the importance of continuous improvement and proactive innovation in digital channels. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.