Episode 270: The Start — Everyone Tells You How Stupid Your Idea Is with Business Leader Marc Lickfett

In this episode, Larry speaks with the founder of Knife Aid Marc Lickfett about finding unexplored and unexploited niches of service and product to capitalize on. • It almost doesn’t matter what idea you start with. • Had three other ideas he pursued and gave up when he found knife sharpening. • Overcoming the barriers of the post office and Facebook • Created a knife sharpening apprentice program • Ideas are nothing—execution is everything. TIME-STAMPED SHOW NOTES: [1:30] History of knife sharpening. [8:10] Massive potential market. [18:45] Hands-on learning.