Episode 242: The Power of Accelerator Groups with Multi-Million Dollar Earners Lou Childs and Katy Mallory

In this episode, Larry speaks with the founders of The SlumberPod, Lou Childs and Katy Mallory. They go over how they partnered with Affinity Groups and influencers to build a team of over 350 ambassadors of their product, providing marketing results traditional marketing methods cannot match. • Find an Affinity Group • Trademarking and branding tools. • Must know how to talk to your market. • Discount codes to consultants. • Brought in an industry designer. • Improve your product over time, don’t wait for perfection. • Feedback tells you exactly what to improve. • Do not compromise on quality. TIME-STAMPED SHOW NOTES: [3:30] Power of Social Media. [6:50] Using GRIN to Spread the Word. [16:19] Evolutions of The SlumberPod.