Closing the Sale – In Just 7 Minutes with Nikki Rausch

 Learn how to have that confidence in a sales conversation and move the process forward, and closing it Find out how to get rid of internal dialogue to help you establish a foundational rapport, so you do business with them and not to them. Discover the five-step selling process that creates curiosity so you resonate well with your ideal clients Resources/Links: Download your FREE eBook 'Closing the Sale'. Click here: https://yoursalesmaven.com/invisible Summary Do you not have the confidence to show up and fumble words in your sales conversation? Do you have that negative internal dialogue that prevents you from creating genuine rapport with a prospective client? Have you thought of leading the sales conversation with curiosity, so you take everything further and earn somebody's business to work with them? CEO of Sales Maven, Nikki Rausch, has the unique ability to transform the misunderstood process of selling. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven, which you can find on your favorite podcast platform. In this episode, Nikki shares how to sell and close sales authentically and approach it by leading with curiosity, treating clients with kindness and not with manipulation and trickery. Check out these episode highlights: 01:39 - Nikki's ideal client: My ideal client, traditionally, is a woman business owner making between five and seven figures in their business, and they still don't feel totally comfortable with the sales conversation. They struggle with what to say and how to say it. 01:57 - The problem she helps solve for her clients: A lot of times, it's around confidence. They're not sure, like, what's okay to say? How do you say it in a way that lands really softly that lets the other person at ease and moves the process forward? 02:52 - Symptoms of her client's problem: I think a lot of it has to do with that judgment piece, like, 'Oh, this person's judging me.' What if they think, ‘Oh, I'm too aggressive?’ Or, ‘what if they think I'm just going to be a pushover?' 'What if they want to take advantage of me?' So, a lot of it has to do with judgment; people are so worried, like, 'What are they going to think about me?' 'Am I going to ruin the relationship?' 04:22 - Mistakes her clients make before they see her: I think some of the mistakes they make is that selling has to be aggressive. And we've all been on the receiving end of somebody who's been really pushy and aggressive. And because that's so uncomfortable, they shy away from it. They don't do any business development. They have all these people around them that they think, 'Gosh, I could really help this person, but I don't even know how to broach the conversation.' 'I don't even know how to open it.' 05:35 - Nikki's one Valuable Free Action (VFA): I talked about curiosity; a lot of it has to do with the way you answer questions. Here's a really simple example. If somebody says to you, 'Hey, have you been?' And you go, I've been fine. Well, that doesn't create any curiosity. But if you can say something that opens the door for them to want to know more, instead of like, 'Oh, I've been fine.' What if you said, 'Oh my gosh, you've been great. The podcast is growing every single week. It's been really exciting.' That allows the other person to go, 'Oh, you have a podcast?' 'What's it about?