114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!