29: What to Expect in the Development Process

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. For PMs, there are three phases that every product development must go through -- discovery, framing, and iteration. The question is, which phase is the most important?   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 08:52 Product development process, from idea to shipment 15:35 Phases of development process: discovery, framing, iteration    22:32 How do you find a good product manager? 25:54 The velocity that you’re moving in 31:17 Helpful frameworks for product development 39:36 Working in pods 45:53 How teams will work best 52:21 Keep learning more, talk to other PMs