15: Communities Build Valuable Product Assets and Create Support for PMs

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the members to continuously participate and engage in these communities. And people supporting each other in any way is the breeding ground for valuable product assets.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 04:39 Creating a community for Product Managers and growing its members 09:55 Pm needs to be clear on the the value proposition that the product offers 12:33 Online communities require extra step make sure people pay attention 14:13 The leaders and feeders in all communities 16:02 Exploitation of the community and taking away the cycle you’re trying to create 18:59 Let the community members interact and have a conversation 22:26 Allow the customers to participate in the ideation process 28:10 Strategic ways to grow a community from zero to a hundred   33:27 The ethical issues of creator compensation 36:18 Creating a safe space for people who can participate in the community 40:55 Soumeya’d book recommendations for founders to learn product mindset 47:45 Remove biases when you’re running communities 49:43 Give more than you take and then community will take care of itself