S3.2/E42: Pre-Recording Marketing Foundation w/ Community.com's Head of Music - Erica Fagundes
How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the go-to platform to text your fans about your music, shows & more and was built for musicians. We do so by digging in with Community's Head of Music, Erica Fagundes. We also explore Erica's phenomenal career, which led her to where she today - empowering artists to communicate directly with their fans, instead of solely relying on algorithms & trends that come and go. This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million USD in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: https://bandzoogle.com/?pc=SUSTAINABLE Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, sign up for our email list HERE: bit.ly/SustainableList Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org. Questions? [email protected] CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Project Manager: Michael Zimmerlich Engineer: Nathan Cain Producer: Lilia Iza Music: Matthew Wang --- Send in a voice message: https://podcasters.spotify.com/pod/show/sustainablemusiccareer/message Support this podcast: https://podcasters.spotify.com/pod/show/sustainablemusiccareer/support