Grow Your Landscape Business Exponentially
Justin White, CEO of K&D Landscaping, took over the family business in 2015. Since then he’s grown the company from $2m to $10m in 2021. He says vision and culture are what have helped bring him and his company success. Vision means having a purpose and a strategic plan for the future. Justin’s ten-year goal for K&D is to have 300 employees and $30 million in revenue per year by 2030. He worked with a business coach to break the ten-year plan into five-year, three-year, and one-year objectives to help him reach $30m. K&D also breaks down its one-year plan into quarterly goals. Culture is the vehicle for creating buy-in for the company’s vision. K&D Landscaping has built its culture by investing in its employees, which includes 401k, competitive pay, training, and promoting from within, along with other benefits. He says it’s important that supervisors buy into the company’s vision and are equipped with the tools to communicate its vision with their teams. Justin says the best two things he ever did to help grow his company was investing in a business coach and hiring a full-time HR manager. A business coach can help landscaping executives identify their weaknesses and double down on their strengths. HR managers are one of the main agents of promoting culture. Justin highly recommends that any company with 20+ employees invest in HR as soon as possible.