Trends in the Consumption of Natural Colours in Packaged Foods

The current move away from artificial colours and towards natural ones in packaged food is due to a trend in clean labeling, where consumers scrutinize ingredients, shunning products with ingredients that they are unfamiliar with or that are artificial. This trend has caused many packaged food manufacturers to rethink their ingredients, especially the use of natural colours. As more and more companies make the switch, larger, more established packaged food companies are under intense pre...