Fashion Friday: The Impact of Selfie Culture and Utilizing Social Engagement

Fashion brands continue to seek new ways in which they can harness the power of social media. With connected consumers driving the so called "selfie-culture" yet hesitant to engage with their favorite companies and brands outside of "liking" a brand's Facebook or Twitter account, companies must expand outside of trending hashtags and create lucrative sales channels on social media. In 2016, consumers are slowly migrating purchases to social media. Emerging markets are ahead of the game, with ...