Fashion Friday: Omni-channel Shopping, Showrooming and Webrooming

Omni-Channel shopping is a key word in the fashion and retailing industries, meaning that consumers no longer use a single channel to shop. Rather, consumers are likely to open a web browser to look at an item, visit a store to see it in person, and then may end up purchasing that same item on their mobile phones. Therefore, brands and retailers are increasingly investing in digital strategies in order to create touch points with consumers along their buying process. Two trends that have emer...